"True loyalty is built through the right balance of emotional and rational engagement. It is a human thing."

In the current state, loyalty is seen as a transactional affair where customers are taken for granted. This results in one sided relationship, disappointing experiences, lack of transparency & accountability. We think Loyalty is something deeper and humane. True loyalty is built through the right balance of emotional and rational engagement. Our vision is emotional loyalty signified by reciprocation, recognition, rewarding experiences & respect.

We want to change how you see loyalty and help you build a loyalty program your customer appreciates and engages in while driving the topline. Get the future you want! Join our webinar on 20th Jan 2022 by registering here.


  • Current state of Loyalty programs- challenges, drivers and trends in the market.
  • How to translate loyalty vision to business value- transactional Loyalty to emotional Loyalty, critical success factors.
  • Capgemini’s sustainable Loyalty framework- Deep dive into Capgemini Loyalty building blocks. When to involve us?
  • Demonstration- How can Salesforce Loyalty cloud help you provide the best Loyalty program?


Lotte Sluiter
Loyalty Expert,

Birgitta Berger
Product Management Director,

Webinar starts in:

  • Days
  • Hours
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This event is aimed at professionals and managers at user organizations. Our events are not accessible to suppliers.


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