Softwarization in life sciences

Measuring value in the digital shift

Life sciences companies are shifting focus from product-led initiatives to patient-centric models – and software is playing a key role. Digital products and services are providing new connected healthcare options and more personalized experiences.

Our report, The art of software: The new route to value creation across industries, explores how organizations are adapting their businesses for software-driven transformation, and how companies can overcome challenges to take advantage of new revenue streams, more efficient operations, and better customer experiences.

1. Life sciences companies are still in the early stages of
software-led transformation

Our report found that nearly one-fifth of life sciences leaders view their company as a software-driven organization today. While life sciences organizations may lag compared to other industries, they are more ambitious about accelerating their transformation, with 40 percent believing they will become a software-led company within the next three-to-five years.

Percent of organizations agreeing with the statements below

Life sciences companies are optimistic about the future of software

believe software is critical to their future product and/or service roadmap

believe software will provide a greater competitive advantage than hardware

believe the organization will lose market share without investing in software skills and technology today

Creating a roadmap

The majority of life sciences companies (67%) are still in the “experimentation phase” of their transformation journey – meaning they may have identified use cases or are pursuing pilots.

Only 37 percent of life sciences companies say they have a comprehensive software-driven transformation strategy that incorporates timelines and roadmaps, and have dedicated resources and funding in place.

Maturity of software-driven transformation in products/services

Experimentation phase

2. Life sciences companies expect new value from
software investments

Life sciences leaders recognize the potential software has for creating new value for their organizations. Life sciences companies anticipate that 31 percent of total revenue will come from software products and services by 2030.

Software and digital solutions revenue as a percentage of
total revenue

While life sciences companies are investing in system modernization and long-term strategy, 41 percent of current software investments are focused on maintaining daily operations of legacy systems. Life sciences companies invest 17 percent of their R&D budgets in software, which is slightly lower than leading industries like high-tech manufacturing (21%), industrial and capital goods (20%), and automotive (19%).

Current software investments
Software investments by functional area

Life sciences companies are already seeing direct benefits from their investments in functional areas, primarily through new revenue streams, faster R&D, and improved customer experience that can help increase competitive advantage in the market.

Life sciences organizations are already benefitting from software

New revenue streams from software-based products and services

Faster R&D for existing products and services

Competitive advantages, like increased market share

Improved customer experience

3. Data challenges pose barriers to accelerated transformation

Life sciences companies still face challenges when it comes to using data effectively to understand patient insights, measure sustainability initiatives, and collaborate across teams. These data challenges can pose a barrier to software transformation and impact the ability to make informed decisions, operate efficiently, and impact the patient experience.

Software transformation challenges exist across the enterprise

35%

have a strong focus on collecting and integrating customer feedback into software-driven product and service design

45%

continuously gather customer data and act on resulting insights

27%

measure the environmental impact of software development

53%

say they are not able to adequately create, share, and reuse knowledge across software and hardware functions

On the operational side, life sciences organizations anticipate that 36 percent of their employees will be working on software solutions over the next three years…
…but also face talent shortages when it comes to core capabilities, like cybersecurity, artificial intelligence, and cloud-related skills.

Becoming a software-driven organization

Software-driven transformation requires consumer products companies to redesign their business models, software organization, and engineering processes to meet the needs of digital-first consumers.

At Capgemini, we’ve identified six key pillars organizations should follow to achieve a successful software transformation – combining strategy, design, operations, sustainability, and technology – to propel life sciences companies forward.

Download The art of software: The new route to value creation across industries to learn more about our approach,
and how organizations can achieve software-driven transformation.

Download report