When your organization has a vision of future marketing initiatives and strategy but keeps missing out on delivering exactly on that vision, it’s not time to panic. It’s actually a common pain point for marketing teams.
Collaboration, transformation, and change management are just a few of the skills needed to take any marketing model from off the page to real-world execution. Capgemini Invent’s report, The New Marketing Operating Model: Establishing a New Standard of Consumer & Employee Experiences, is a guide for finding ways of working that fit into your vision and strategy.
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