Step into the realm of customer products, retail, and distribution with the CPRD Newsletter. Delve into this issue for meticulously curated content, illuminating research highlights, and insightful expert perspectives to keep you both informed and captivated. Elevate your industry knowledge by subscribing to our newsletter, and be part of our community as we uncover the future of consumer experiences and redefine the way businesses forge connections with their audiences.
Happy holidays!
Bas Morselt
Consumer Transformation
Supply chain in Consumer products and retail
The global economy is steadily recovering from recent events such as the Covid pandemic, but economic sectors including CPRD are already facing new, disruptive issues: ongoing geopolitical tensions, stricter regulations on carbon emissions, a lack of end-to-end visibility… The list goes on. In this volatile context, how can CPRD companies build and safeguard resilient and efficient supply chains? The answers to this crucial question can be found in our new report: Supply chain in Consumer products and retail. Based on an online survey of 300 organizations in CPRD and in-depth interviews with senior industry executives, this new research report discusses several relevant topics for todays and tomorrow’s supply chains. We discuss the renewed role of digitalization, the impact of new, strict demands for sustainability, the relevance of cost efficiencies, and much more. You can download the report here.
FOOD FOR A BETTER WORLD
There’s more than enough food to feed the world, but still many people are going hungry. And all the while, we’re wasting enormous amounts of food; every year, 2,5 billion tons of perfectly fine food is lost. Half of this would be enough to feed 870 million people who are currently starving… To curb waste and make our food production more sustainable, Capgemini and Google have come up with a new initiative: Food for a Better World. Read all about it in our Inside Story here!
Waves of Personalization
In today's fast-paced, digital landscape, individuals may encounter up to 10,000 brand interactions per day. Many of these claims to be personally dedicated to the customer. But in the end, how many of those encounters really make a lasting impression? Brands are fighting for attention; it has become the hidden currency that shapes lives. In a recent article, our colleagues at frog take a deep dive into this subject. They have identified 5 ‘waves of personalization’ that, together, provide profound understanding of what our customers expect from us. But that’s not all: the article provides advice and insights on what you need to do to ‘ride the waves’ – and win the lasting loyalty of your customers. You can find the article here.
How to Combat Disruption Fatigue
After two years of pandemic disruption, against a fast-evolving backdrop of climate change, we are struggling to adapt to a turbulent economic environment. As we seek to adapt to break-neck change, consumers everywhere are overloaded by instability. We are suffering from ‘disruption fatigue’. What to do? In a new article, Disruption Fatigue: How to Navigate the New Realities of Leadership, Capgemini subsidiary frog points us in the right direction: we need to develop products and services that make the world a better place, while remaining vigilant for negative outside influences – and doing our part to address them quickly and decisively. Read more here!
Generative AI
Generative AI is becoming an integral part of life, for activities traditionally thought exclusive to the human mind. Its potential is transformative – but there are areas of concern that organizations, consumers, and regulators will need to work together to navigate. Despite these potential downsides, it is clear that the impact of generative AI will be enormous. As consumers continue their journey with generative AI, it will be up to all of us, including organizations and regulators, to ensure that its full potential is utilized in a positive, inclusive way. In our latest Capgemini Research Institute report, Why consumers love generative AI, we explore the potential and pitfalls of AI. Read more here
Planet Positive Diets
Our global food system is falling short. And people around the world are facing the consequences on a daily basis. From shortages caused by climate change, to operational injustices or corruption, the inefficiency and unfairness of food systems creates disastrous outcomes. Thankfully, awareness is sinking in – and change can’t come fast enough. In the first part of a planned three-part series, our partner frog shares its vision on clean growth, tackling the issue from three perspectives: diet, retail and supply chain. The aim: to help companies ask themselves the right questions, in pursuit of more positive and purposeful growth. You can find the article here.
