Capgemini Sessions @Adobe Summit 2023
Join us for the Financial Services sessions, lined up for you in our Hospitality Suite #3-730, 3rd floor at the Palazzo Tower, which are listed below.
Please complete the form below to register for the session(s) of your choice.
Session #1
Journey from Product Centricity to Customer Centricity
Date: Tuesday 21st March
Time: 12:00pm to 1:00pm PST
Speakers:
- Blake DiCosola III, Senior Director, Capgemini Invent North America
- Chandramouli Venkatesan, Capgemini VP & GTM Lead, Banking and Capital Markets
Financial companies have been product centric in their GTM for the most part. In this session we will talk about transformation from product to client centricity and what it takes to do that, illustrated through case studies.
In this session, you will learn how to use customer data and advanced analytics techniques to drive personalized engagement and improve the overall customer experience.
We will be discussing:
- Best practices for implementing a data-driven personalization strategy, and
- Real-world examples of companies who have successfully leveraged customer data for improved engagement and experience
Session #2
Improving Customer Engagement and Experience through Data-Driven Personalization
Date: Tuesday 21st March
Time: 2:00 pm to 3:00pm PST
Speakers:
- Alok Benjwal, Head of Analytics Advisory and Domain Solutions, Banking and Capital Markets, Capgemini FS Insights & Data practice
- Dio Favatas, Head of Marketing Clouds, CDPs & Identity Resolution, Capgemini I&D Customer First
- Mark Wright, Senior Director, Consumer Banking Data & Analytics Leader, Capgemini I&D FS
In this session you will learn how to use customer data and advanced analytics techniques to drive personalized engagement and improve the overall customer experience.
Our experts will be discussing:
- Best practices for implementing a data-driven personalization strategy
- Real-world examples of companies who have successfully leveraged customer data for improved engagement and experience
Session #3
Real Time Offers and Acquisition Journey powered by AEP
Date: Wednesday 22nd March
Time: 12:00pm to 1:00pm PST
Speakers:
- Dheepak A Ramnathan, Adobe CoE Leader North America, Capgemini Financial Services
- Craig Marrano, Marketing Agency Services Leader, Capgemini Financial Services
- Aravinth Dhinakaran, Adobe North America GTM Lead, Capgemini Financial Services
Join this session to unlock the power of Adobe Experience Platform to launch personalized real-time offers that span across the multiple channels seamlessly harnessing the power of real time data.
We will demonstrate a solution that is based on our Data-Driven Customer Experience Accelerator that enables customer to engage with an immersive experience and understand intent to deliver next best action and next best offer using Adobe Experience Platform and Adobe Journey Optimizer.
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