BRIDGING THE GAP BETWEEN THOUGHTS AND ACTIONS
For the latest edition of A world in balance, Capgemini surveyed thousands of executives from hundreds of businesses around the world on how sustainability factors into their decision-making. The results reveal that businesses increasingly see the benefits of sustainability, but overall haven’t moved the needle on investment.
Organizations today understand the business case for environmental sustainability better than even a year ago. The share of executives who see sustainability principally as a financial burden consistently declined.
Organizations made headway in redesigning products to start moving away from fossil fuels and mitigating their impacts on forests. We are still in the early stages, but progress has been promising.
Sustainability transformation is complex and cannot happen overnight. Well-meaning organizations should consider improving emissions tracking and elevating circularity in business strategies.
Since climate change is a global problem, it requires a global solution. But throughout the world investment remains largely unchanged. Businesses need buy-in from executives and strong leadership to move the needle.
* These data reflect survey results at the international level.
believe brands are
guilty of greenwashing
Capgemini’s second annual A world in balance report outlines why improved perceptions of sustainability haven’t translated into action and explores how enterprise-wide transformation — including generative AI and circular design — could close the intention-action gap.
to learn about what's driving sustainability initiatives and what organizations can do to help keep our environment and world in balance.