Today’s uncertain times demand a speed and agility from the marketing function at a magnitude like never before. As the financial services organizations struggle with the effects of COVID-19 pandemic, CMOs face key challenges on cutting down marketing budgets and yet improving the efficiency and effectiveness of their marketing operations. The need for process agility requires them to build a high velocity marketing model.

In the most optimistic scenario, Forrester predicts that overall marketing spend will decline 28% by year end 2020.

Watch this on-demand webinar and gain insights as our expert panel discuss how the COVID-19 pandemic has stun marketing and why there is a need to pivot towards more adaptive planning and operations that many CMOs had delayed during better days.

Hear from Shar VanBoskirk, Forrester and Dori Bright, First Data along with Adobe and Capgemini experts as they discuss:

  • As the marketing spends decrease, what are some of the hardest hit channel spends?
  • Why the CMOs need to adopt “more sense and respond mode” that they *knew* was a good idea, even before crisis conditions?
  • How the increased digital campaigns in financial services sector is demanding more efficient and effective digital operations?
  • The major challenges faced by financial services firms striving to achieve high-velocity marketing
  • The essential steps marketers can take to mitigate these challenges

 

 

                                                                     Speakers                                                                                                             Moderator 

Shar VanBoskirkVice President
Principal Analyst
Forrester

Shar helps CMOs lead customer-obsessed strategies at their firms while also transforming their marketing functions to deliver brand experiences that are relevant to empowered customers. Her specific research focuses on marketing strategy, budgets, staffing, organization, and creating an operating model for customer obsession.

 

 

Dori BrightSenior Vice President
Market Development
Fiserv

A senior digital brand and commerce marketing executive who achieves strong financial results through a focus on data, customer experience and a hands-on team approach. Establishes strategy and proactively develops creative solutions in changing environments. Leads effective cross-functional teams.

 

 

 

Christopher YoungDirector, Industry Strategy for Financial Services – North America
Adobe

Christopher Young is the director of industry strategy and marketing for Adobe’s Digital Marketing Business. In this role, he leads a team of industry specialists who work with Adobe’s Financial Services clients to help them develop best-in-class digital marketing strategies.

 

 

Sankar KrishnanExecutive Vice President Strategy & Corporate Development
Capgemini Financial Services

Over 25 years exp ( in Banking & Financial Services across North America, London, Africa, Middle East, South Asia) leading Global Initiatives in Banking and Financial Services & Fintech.

Successful career with Citigroup, Standard Chartered Bank, Price Waterhouse, Start ups and M&A into large Companies in the Financial Services Sector.

 

 

Ame StuartVice President
Digital Market
Capgemini Financial Services

Ame leads the UK digital transformation practice for financial services, with a focus on supporting Retail Banks, Fintechs, and challenger banks.

Over 18 years’ experience of helping banks drive deeper consumer engagement through developing digital-first strategies for customer attraction, engagement, and development.