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The People Data Centre as game changer – at scale, with speed.

While immediate restrictions have triggered unforeseen new buying behaviors – including a massive switch to digital channels, consumers are also sharing their experiences, beliefs, and pain points increasingly across these platforms. Profound consciousness of the disruption may also result in permanent changes in the affinity to brands and/or products categories.

In such times, it is imperative for organizations to listen to consumers in real time, meet their immediate and evolving needs, tailor customer engagement and protect the brand.

Why should you watch the recording?

You will get to know about the impactful story of Unilever’s People Data Centre (PDC) and how it has changed Unilever’s way of doing business.

You will also obtain an understanding of how PDC’s consumer insights have changed the way Unilever approaches markets across the world, illustrated by some current cases.

In recording we have explained how other companies can also benefit from insight-services from Unilever’s PDC.


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Paul Van - Gendt
Paul Van - Gendt
Global Director PDC at Unilever Consumer Market Insights
Paul Van - Gendt is global Director for People Data Centre (PDC) at Unilever Consumer Market Insights (CMI). He has been at Unilever for over 12 years in the Consumer Market Research domain. In his global responsibility for the PDC, Paul’s focus is on consumer data & analytics to better power marketing and sales, and with his leadership the PDC has become a real game changer for Unilever.
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Kees Jacobs
Kees Jacobs
Vice-President for Global Consumer Products and Retail at Capgemini
Kees Jacobs is overall industry thought leader within the Global Sector for Consumer Products and Retail at Capgemini, with specific focus on Insights and Data. Kees is managing the current partnership that Capgemini has set-up with Unilever on the People Data Centre, making PDC-based insight services available for other companies beyond Unilever also.

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