While immediate restrictions have triggered unforeseen new buying behaviors – including a massive switch to digital channels, consumers are also sharing their experiences, beliefs, and pain points increasingly across these platforms. Profound consciousness of the disruption may also result in permanent changes in the affinity to brands and/or products categories. In such times, it is imperative for organizations to listen to consumers in real time, meet their immediate and evolving needs, tailor customer engagement and protect the brand. Why should you watch the recording? You will get to know about the impactful story of Unilever’s People Data Centre (PDC) and how it has changed Unilever’s way of doing business.You will also obtain an understanding of how PDC’s consumer insights have changed the way Unilever approaches markets across the world, illustrated by some current cases. In recording we have explained how other companies can also benefit from insight-services from Unilever’s PDC. |
|
|